Build Your Remote Notary Marketing Plan

Follow these four foundational steps to create a clear, compliant marketing baseline for your Remote Online Notarization services.

Informational resource only. Not legal, financial, or business advice.

STEP 1

Define Your Marketing Baseline

Clarify what you're marketing before you begin promoting your services. A clear baseline prevents confusion and ensures accurate representation.

Action Checklist

Confirm authorized RON states — List each state where you're commissioned and authorized to perform Remote Online Notarization List services offered — Document which types of notarizations and documents you handle Choose target audience — Decide whether you're targeting consumers, businesses, or both Write one plain-language service description — Create a clear, jargon-free explanation of what you do (2-3 sentences)

STEP 2

Build Your Online Presence

Establish a professional, accurate online presence that clearly communicates your services and availability.

A. Website or Profile Setup

Create or update website or notary profile — Establish a professional online presence (website, Google Business Profile, or notary directory profile) List services, states, and availability — Make it easy for potential clients to understand what you offer Add "How Remote Online Notarization Works" section — Educate potential clients about the RON process

B. Visibility Standards

Consistent contact info — Use the same phone, email, and business name across all platforms Accurate RON terminology — Use correct terms (Remote Online Notarization, not "online notary" or "virtual notary") No legal advice language — Clarify that you notarize documents but do not provide legal advice

STEP 3

Directory & Listing Plan

Improve your discoverability by ensuring accurate representation in relevant notary directories and registries.

Action Checklist

Locate state notary/RON registry — Find your state's official notary public registry or RON provider list Verify state listing accuracy — Check that your information in official registries is current and correct Identify general notary directories — Research directories where notaries can list their services (e.g., NotaryCam, Notarize, 123notary) Identify RON-focused directories — Find directories specifically for Remote Online Notarization services Track listing updates — Create a simple spreadsheet to track where you're listed and when you last updated each profile

Tip: Accuracy matters more than volume. Focus on keeping a few key listings complete and current rather than spreading yourself thin across dozens of directories.

STEP 4

Education-Based Marketing

Reduce client confusion and position yourself as knowledgeable by providing clear, factual information about Remote Online Notarization.

Action Checklist

Draft FAQ-style explanations — Write clear answers to common questions (e.g., "What is RON?", "How long does it take?", "What do I need?") Reuse explanations across profiles — Adapt your FAQ content for website, directory profiles, and email responses Review content for accuracy — Verify that your explanations align with state law and industry standards

Example FAQ Topics to Address:

What is Remote Online Notarization (RON)?
Which states accept RON?
What technology do I need as a signer?
How long does a typical RON session take?
What types of documents can be notarized remotely?