Ongoing Weekly Marketing Routine

After completing your 30-day plan, use this repeatable weekly checklist to maintain visibility, stay engaged, and keep your marketing momentum going.

How to Use: Set aside 1-2 hours each week for these tasks. Consistency is more important than perfection.

Core Weekly Tasks

These 5 tasks keep your marketing consistent and effective

1

Update at Least One Directory Listing

Refresh your profile on Notary Rotary, 123notary, Snapdocs, NotaryCafe, or your state notary association. Add a new service detail, update your bio, or respond to reviews.

Why: Keeps your listings current and signals to platforms that you're active.

2

Post Educational Content

Share 1-2 posts on social media, NextDoor, or a blog explaining RON, notary services, or common questions. Use plain language and focus on educating potential clients.

Why: Builds trust and positions you as an expert in your community.

3

Check & Respond to Inquiries

Monitor your email, website contact form, directory messages, and social media for client questions or booking requests. Respond within 24 hours.

Why: Fast response times improve conversion rates and client satisfaction.

4

Follow Up with Past Clients

Send a brief check-in email or message to 3-5 past clients. Ask if they need additional notarizations or know anyone who might. Keep it friendly and non-pushy.

Why: Repeat business and referrals are often your best source of new clients.

5

Review & Track Your Results

Look at your booking numbers, website traffic (if tracked), and directory views. Note what's working and what isn't. Adjust your approach as needed.

Why: Data-driven decisions help you focus on the marketing activities that actually bring clients.

Optional: B2B Outreach Tasks

Add these if you want to build business referral relationships

Weekly B2B Checklist

  • Email 2-3 real estate agents, attorneys, or loan officers introducing your remote notary services. Keep it brief and professional.
  • Connect with 3-5 professionals on LinkedIn and send a personalized note about collaboration opportunities.
  • Attend one networking event (virtual or in-person) where real estate, legal, or financial professionals gather.
  • Follow up with 2-3 contacts from previous outreach efforts. Share a helpful article or just check in.

Note: B2B relationships take time to develop. Focus on being helpful and building genuine connections rather than making immediate sales pitches.

Monthly Review & Adjustment

Once a month, take 30 minutes to assess and adjust your approach

What to Review:

  • How many client inquiries did you receive this month?
  • Which marketing channels brought the most clients?
  • Which directory listings or social posts got the most engagement?
  • Did any B2B relationships lead to referrals?
  • What marketing tasks felt most effective vs. least effective?

What to Adjust:

  • Double down on the channels that are working
  • Reduce time spent on low-performing activities
  • Update your messaging if clients have recurring questions
  • Test one new marketing tactic each month
  • Celebrate wins and stay consistent with what works

Marketing is an ongoing process. Stay patient, stay consistent, and adjust based on real results.